What
Is Google AdWords?
The advertisers pay for below services i.e.
Google AdWords is an online advertising platform
developed by Google, where the keywords go through a bidding process.
The advertisers pay for below services i.e.
1. For
Advertisements
2. For
Service Offerings
3. Product
Listings
4. Video
Content
5. Generate
mobile application
6. Installs
within the Google ad network to web users
Google AdWords work using a bidding system to
determine ad placement where the business pays per each click on their Ads.
Google AdWords will show your text Ads when it
matches your keyword you had added.
Why
Google AdWords Is Important To Your Business?
The Traffic that comes to your site by using the
Paid Ads is generally more valuable than traffic that reaches you through
organic search.
How
Google AdWords Work?
Google Adwords will work on a bidding system if
you Bid Higher Price Than your competitor you will show on top of the Google
Page.
What
Is The Character Limit for AdWords Ads?
The Character Limit for AdWords Ads is -
1. Headline
1 – 30 characters
2. Headline
2 – 30 characters
3. Description
Line – 80 characters
Why
You Use Google AdWords?
Generally, Google AdWords traffic more valuable
than the organic search traffic because the traffic is generated through pay
per click those people knows what they are clicking at and what they want to
buy.
What
Is Meant by Ad Rank?
The Ad rank is your position on the Google page
and is determined by Quality Score.
The Ad rank basically determines the position of
your add on Google page and it is determined by one’s bid for the keyword.
What
Is Quality Score?
The Quality Score is an AdWords metric, rating
given by Google based on the relevancy of keywords (each keyword on a scale of
1 through 10) used and the PPC ad design.
The Quality Score is based on the multiple
factors like -
1. CTR
- Click through Rate
2. Keyword
Relevance
3. Landing
Page Quality and Relevance
4. Ads
Text Relevance
5. Performance
of Previous Ads
What
Is Google CTR and How Is Calculated?
The Google Ads CTR is the click/percentage of
visitors who visited the ads on your web page.
To calculate CTR one can use the formula -
CTR
= Total number of clicks/ (Total number of impressions) X (100)
What
Is The Difference Between Clicks and Impression?
Every time a user views the Ad that is called an
impression while a click is considered when the user clicks on the Ad.
We are calculating the CTR, using the total number
of Ads clicks and total number of Ads Impression i.e.
CTR
= Total number of clicks/ (Total number of impressions) X (100)
What
Are The Targeting Options In Display Ads?
The Targeting Options for Displaying Ads as
following -
1. Keywords
2. Demographics
3. Interests
and topics
4. Placements
5. Auto
and manual
What
Should Be The Ideal Quality Score for AdWords?
The Google benchmarked 5 and above as the ideal
quality scores for best results.
What
Are The Targeting Options In Search Network Ads?
The Following targeting options are -
1. Keywords
2. Demographics
3. Interests
and topics
4. Placements
Why
Do You Think PPC Is An Important In Digital Marketing?
PPC is important in digital marketing for the
following reasons -
1. You
can reach the right customer at the right time
2. PPC
shows results quickly as compared to organic campaigns
3. PPC
can be effective in advertising odd products which are difficult to find easily
Should
PPC Be Used By Big Brands Only?
No! Anyone can use. Most of all depends on
finding the relevant, targeted, high-intent keyword.
Which
Settings Can’t Be Changed After Creating an AdWords Account?
The Time zone and currency can't be changed after
creating an AdWords account.
What
Is The Use of Conversion Optimizer?
The Conversion Optimizer is a tool which manages
the bids at the keyword level and decides that which clicks on the Ad will be
valuable, leading to higher ROI (Return-On-Investment).
What
Is Ad Rotation?
When multiple ads rotation within an Ad group,
the Ads will rotate as only one ad at a time can be shown from a single account.